Crafting an effortless sign up flow to increase conversion by 41%
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Clients
Shell Energy & Powershop
Team
Delivery Lead
Engineering Manager
Product Design Lead
4x Developers
Client Partner
Duration
5 months
Impact
Sign up flow redesign
+41% Conversion
Website re-platform
What's the problem?
Iterative design process
Diagnosing pain points, exploring solutions and pressure testing their performance to launch features with confidence.
Measuring success
Success for this project means driving sign-up conversion through effortless plan discovery and sign-up flow.
Increase sign-up conversion
Elevate conversion metrics through an overhauled e2e sign-up flow.
Reduce form drop-off
Alleviating drop-off rates at key parts of the user flow.
Offload operational cost
Reduce the dependency on Powershop's customer service teams through alternate problem resolution paths.