Crafting an effortless sign up flow to increase conversion by 41%
Challenge
Prompted by a full site re-platform, there was an opportunity to rebuild and optimise the sign up form which was suffering from high drop-off rates. Within a heavily regulated energy industry, we aimed to majorly uplift the experience and thus conversion.
Solution
Navigating requirements from multiple levels of stakeholders and legal, I interrogated and streamlined the form. This process resulted in sign up taking a third of the time. I then validated the design with moderated testing before integrating it into the re-platform design system.
Client
Powershop & Shell Energy
Team
Delivery Lead
Engineering Manager
Product Designer
4x Developers
Impact
Sign up flow redesign
41% Conversion
Website re-platform