Driving lead generation through BMWs online shop

Work

Launched 2023

Client

BMW Australia

Team

Delivery Lead

Design Director

Product Design Lead

Client Partner

Duration

1 month

Impact

Ecosystem uplift

Increased lead generation

Big picture

BMW Australia's digital team lacked agile, local design support to help optimise their online shop's performance.

What's the problem?

Problem space

BMW's digital ecosystem was disconnected and siloed, with multiple product owners managing multiple sites and features — all with different priorities.

This echoed through the user experience, with confusing user flows and competing calls to action, leaving lead generation and conversion points to suffer.

Problem space

BMW's digital ecosystem was disconnected and siloed, with multiple product owners managing multiple sites and features — all with different priorities.

This echoed through the user experience, with confusing user flows and competing calls to action, leaving lead generation and conversion points to suffer.

Big picture

The Transport Accident Commission (TAC) is a government agency with the ambitious vision of eliminating all road deaths and serious injuries in Victoria, Australia by 2050.

Iterative design process

Diagnosing pain points, exploring solutions and pressure testing their performance to launch features with confidence.

Look

Research, synthesis

Look

Research, synthesis

Think

Ideation, approaches

Think

Ideation, approaches

Test

Plan, pressure testing

Test

Plan, pressure testing

Launch

Design, implemention

Launch

Design, implemention

Measuring success

Success for this project means uplifting the user experience to drive key conversion events.

Key conversion events

Drive an increase in deposits, test drives, finance requests and dealership enquiries.

Want to learn more? Let's chat.

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