Driving lead generation across BMWs product portfolio
Challenge
BMWs digital team recognised a need for design leadership to support a fragmented ecosystem which struggled to balance competing business priorities with retaining a premium, branded experience.
Working with finance, marketing, product, global stakeholders AND a complex relationship with the dealership network — we aimed to increase lead generation and conversion across multiple digital touch-points.
Solutions
Through this engagement I worked on multiple products to support different arms of the business and their unique challenges. Each of these required a strong design and strategy influence to support the digital team in unlocking budget and adding value.
BMW Online Shop (SMOSS)
UX review, testing and roadmap of uplift recommendations.
Driver Experiences booking platform
End to end product design, delivery and evolution.
Dealership digital spec' tablet
Design support and evolution.
Client
BMW Australia
Role
Product Design Lead
Impact
Design Leadership
Multi-product Evolution
Product Strategy